MacroPlan’s in-house research is widely considered an intelligent and reliable source of property market information and consumer research. We place emphasis upon providing value-adding insight, recommendations and solutions emanating from analysis and interpretation of relevant quantitative and qualitative data. Our services are suited to either market-wide studies, project-specific investigations or across a portfolio of sites.

We invest significant resources in research for the benefit of our clients. Using comprehensive databases and robust research techniques to increase both the level of accuracy and the level of detail in the information collected, our research provides clients with current and complete analyses of market conditions critical to their decision-making processes.

Our key focus areas are:

• Residential markets research
• Consumer preference surveys
• Housing needs analysis
• Tourism analysis and forecasting
• Industrial
• Commercial
• Retirement living
• Child care

Property Market Research

The property market is shaped by economic, socio-demographic and political factors, both global and local. We know that commercial success depends on knowing what those trends are and how they might affect property exposure.

Whether you’re an occupier, developer, investor or lender, our research and analysis enables you to manage risk or identify new opportunities. Our team of property researchers compile ‘raw’ property data, assess market trends and track land use policy, demographic and economic parameters.

We monitor availability, property sales, vacancies, net absorption, tenant occupancy, construction activity and a host of other key indicators across all property sectors with a strong focus on the residential and commercial sectors.

Both the expertise of our research unit and the information in our databases are available to our clients for use in special projects that ranges from site searches and sub-market reviews to feasibility studies, economic impact assessments and economic appraisals.

Consumer Research

We apply state-of-the-art methodologies to deliver reliable primary and secondary research and analysis. Our techniques include designing and conducting household surveys, street interview surveys of shopping patterns to support retail analysis, focus groups, telephone surveys and economic forecasting and analysis.

We provide specialised research services and advice for the consumer driven retail and leisure sectors, relating to:

• Consumer sentiment
• Expenditure patterns
• Target customer segments and key shopping behaviours and attitudes
• Geo-demographic analysis and consumer profiling
• Consumer preference
• Characteristics of current and future visitor markets for tourism and leisure venues