Tony Dimasi discusses 'Generational Evolution' in his article for the AMP Capital Shopping Centres 'NEW CONSUMER PARADIGM' Report. Understand your audience – Tony Dimasi, retail research expert, recommends an understanding of generational cohorts to help build a better and stronger business although this is no magic bullet. For example, Gen Ys love Mexican food and are also significant purchasers of fashion, although at low price points [page 17].
Watch the video clip out here.
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