The CityLife Project

Nearly 90% of Australia’s population lives in urban areas, a number that is expected to rise dramatically by 2030.  While this poses a number of challenges, it also provides an opportunity for us to rethink the way we live, work, play and connect within the urban environment.

One such opportunity has been presented by the Urban Development Institute of Australia (UDIA) through its CityLife Project, which promotes the development of ‘liveable, affordable, connected’ cities within Australia.

Announced as a category winner in the 2016 CityLife Project, MacroPlan will bring their extensive knowledge of urban planning as well as their broad understanding of regulatory, social and economic conditions, to this year’s competition.

MacroPlan’s winning research proposal for the Liveable Cities Category is divided into two stages.

Stage 1: This research will add to our current understanding of polycentric urban development by identifying the attitudinal and regulatory obstacles that need to be addressed to release the potential of employment based urban development in non-CBD centres.

Stage 2: Combining an understanding of the imminent changes in technology and the new mobility ecosystem with the polycentric model, this research has the potential to reduce infrastructure expenditure, increase employment and increase development density.

“There are problems in the idea of a Polycentric City,” Brian Haratsis states.

“MarcoPlan are going to test the concept of Polycentres and in the process of conducting our research, we will answer the question - Are we moving to a Post-Centric City?”

Winners were announced on Thursday 25 February 2016 and will receive $50,000 in research funding, and up to $95,000 in sponsorship, partnership, branding and promotional opportunities.

MacroPlan CEO, Michael Tilt said, “We are thrilled to have the opportunity to drive research in this city-changing initiative.  We look forward to building on our existing relationship with UDIA NSW, their members and industry leaders, who will assist in informing the direction of our research.

“A big congratulations to the other winning teams; Hames Sharley and UTS team - Affordable Cities Category and Cox Richardson and UNSW - Connected Cities Category.  I also acknowledge the hard work and dedication of the MacroPlan team who worked tirelessly in pulling the submissions together.”

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CaptureContact: Amy Williams National Marketing Manager 0451 155 663