Location: Suburban Perth (WA)
Client: Building Solutions
Brief: The project was undertaken to assess the development potential of a car wash facility in suburban Perth, Western Australia.
Building Solutions, the developer for this project, commissioned MacroPlan to investigate the socio-economic profile of the catchment, details of car ownership, local traffic movements and the competitive environment for car wash facilities.
Methodology: A number of factors were investigated in order to assess the viability of a car wash facility on-site. MacroPlan researched the following:
Car wash use (global trends);
Average kilometres travelled (WA trends);
Local traffic estimates;
Competitive supply; and
Various car washing trends (Australian Car Wash Association).
Result: MacroPlan's well-grounded research communicated the level of need for a car wash facility within the catchment. This project is considered a prime example of combining a range of data sets in order to demonstrate the level of demand for a type of use that is very specific.