Brian Haratsis

Chief Executive Officer

"I’m thinking through the implications of digital technologies and decarbonization on housing, retail, office and industrial projects in terms of urban form..."


Brian is an economist, strategist and advisor with more than 40-years-experience in urban economics and planning in Australia and internationally.

Brian established Macroplan in 1985 after gaining experience in local Government, State Government and private consultancy.

He is the author of several books including Autropolis: The Diverse Mobility Revolution (2017), Destructive Cities (2016), Beyond the Fringe (2013), Follow the Money – Made in Australia (2012) and Australia 2050: Big Australia? (2011).

A frequent speaker and panelist, Brian is a recognised industry leader and Fellow of the Planning Institute of Australia and Victorian Planning and Environmental Law Association, holding positions on several Property Council of Australia Committees.

Brian provides services to a range of major corporate and government clients throughout Australia.

Key Projects

National Major Projects:

  • National Housing Finance & Investment Corporation (Australian Government) Greenfields State of the Nation (2021 & 2022)
  •  National Housing Finance & Investment Corporation (Australian Government) National Housing Demand Site Analysis & Forecasts

Victorian Major Projects:

  • Lovely Banks Rezoning, 10,000 Lots, BAMFA Properties / Riverlee
  • Harkness Road 2022 Masterplanned community (1,000ha)
  • Diggers Rest Masterplanned community (400ha)
  • Mernda Town Centre Master Plan 2021
  • Mambourin Town Centre 2021
  • Boral Waurn Ponds, Master Planned Community, 8,000 Lots, 250ha employment land (1,000ha)
  • Avalon Airport: Economic Analysis & Town Planning
  • South East Water Residential Projections 2021
  • Lifestyle Villages Villawood 2021
  • Epping Central Homemaker centre 2021
  • Queen Victoria (QV) Market Research: Concept Development, Retail / Residential and Mixed Use Product Mix Analysis (VIC) ($600m)
  • RACV Club Redevelopment: Market Research /Concept Development and Product Mix (VIC) ($100m+)
  • Eureka Towers (Melbourne): Residential and Mixed Use Market Research (VIC) ($200m+)
  • Pakenham Racing Club: Racecourse Redevelopment Rezoning and Feasibility & New Racecourse Rezoning (~$50m)
  • Melbourne Health & Medical Precinct roll out
  • Western Intermodal Freight Terminal (Victoria) – Economic Analysis & Town Planning
  • South East Melbourne Airport: Masterplan & Strategy

Victorian Major Projects:

  • Toplace Advisory EA Legal 2020
  • Sydney Metro West: Rail Line & Station Cost Benefit Analysis, Department of Planning
  • Sydney Metropolitan Retail Strategy: Research and Analysis, Department of Planning
  • West Wilton: Residential + Commercial Land Demand Assessment (4,000 lots / 30ha commercial)
  • South Campbelltown: Residential + Commercial land Demand Assessment (12,000 lots, three retail centres)
  • Sydney Cricket Club: Light Rail Economic Impact Study
  • Lloyds of London: Portfolio Review, Risk Assessment and Project Advice
  • Greater Newcastle Metropolitan Strategy – Economic Analysis
  • Greater Macarthur Master Planned Community (12,000 lots)
  • Crows Nest Mixed Use Development

Queensland Major Projects:

  • Flinders Lakes (Queensland) Development Plan – (Plan Population 30,000, 12,000 Lots)
  • Urban Land Development Authority: Bowen Hill Urban Regeneration Project, Economic + Financial Feasibility (~$16m)
  • Gold Coast City Council: Light Rail Economic Impact and Land Use Opportunities) & Gold Coast Activity Centres Review
  • Surat Basin Property Group: Population and Housing Forecast for Surat Basin (Implications of Mining and Infrastructure)
  • Bowen Hills – Economic Study, Land Use Assessment, Financial Assessment and preparation of Master Plan
  • Brisbane City Council – Brisbane Industrial and Office Land Supply Study
  • Brisbane Airport Corporation: Economic Assessment of Masterplan and Second Runway Business Case
  • Coomera Town Centre: Market Assessment/Sizing and Cost Benefit Analysis
  • No. 1 Tedder Avenue, Retail / Residential Assessment
  • Emu Park Shopping Centre Retail Assessment
  • Coomera Town Centre Expansion Retail Assessment

South Australia Major Projects:

  • Land Development Agency: Bowden Urban Village Economic & Financial Feasibility
  • Newport Quays (Port Adelaide) Residential and Mixed Use Development Market Feasibility (SA) ($200m)

Western Australia Major Projects:

  • Community Visioning Shire of Wyndham East Kimberley 2022
  • Southern Cross Care: Ridgewood Open Community Living Project (~$100m) & Portfolio Strategy
  • Midland Integrated Transport Hub, Market Research / Sizing / Market Assessment (WA)
  • Port Hedland – Residential Rezonings, Hotel Assessments, Indigenous property strategies
  • Perth Waterfront (Elizabeth Quay) – RACWA Major Mixed Use Development ($6m – $20m)
  • BHP Billiton: Pilbara Cities Strategic Research
  • Nyamba Yawuru P/L: Broome Native Title Land Commercialisation
  • City of Melville: Intergenerational Impact Assessment
  • WAPC: Retail Development Guidelines (SPP 4.2 Activity Centre for Perth and Peel) & North West Metropolitan Economic Review
  • WA Dept of Planning and Infrastructure: Economic Analysis – State Planning Strategy 2010
  • Yanchep / Two Rocks: Infrastructure and Benefit Cost Analysis
  • Perth Convention and Exhibition Centre Market Assessment
  • Stirling Alliance Osborne Park Urban Regeneration: Cost Benefit Analysis (Financial, Economic and Business Case)
  • Perth Convention and Exhibition Centre Feasibility Assessment and Government Advisory (WA) ($300m+)
  • Observation City Hotel and Residential Redevelopment Market Assessment
  • Holcim Cement Rezoning, East Perth Economic Analysis
  • Western Australia Department of Planning and Infrastructure: Economic Analysis – State Planning Strategy

Northern Territory Major Projects:

  • Palmerston & Environment land use planning commercial study 2021
  • Coles: Northern Territory Economic and Demographic Analysis and Network Strategy
  • Darwin – Metropolitan Strategy Housing and Employment Forecasts 2008, 2014, 2016
  • Proposed Museum Cost Benefit Analysis (2018)
  • Katherine Flood Mitigation Town Centre Strategy
  • Coles/Kmart Demand Analysis (Coolalinga)

Australian Capital Territory Major Projects:

  • ACT Government: Public Housing Strategy
  • Coles ACT: Supermarket Competition Review
  • ACTPLA: City to Lake Project : Convention, Stadium and Mixed Use (Economic, Strategic and Financial Analysis)
  • LDA: Economic Development Strategy Canberra Brickworks
  • Light Rail Cost Benefit Analysis

Structure Plans / Strategic Plans (Current):

  • Marshall PSP
  • Cardinia Road
  • Officer South Employment PSP
  • Mambourin
  • Wallan South PSP
  • Melton East
  • Weddell

Compensation Experience

  • Mercedes Benz (Rushcutters Bay) Vs Daimler Benz: Economic Evidence to support Sales + Network Strategy for Compensation (2015-2017)
  • Dan Murphys Vs NorthConnex: Demand + Revenue Analysis for resumption compensation
  • North East Link Expert Evidence: 2019 – Represented Manningham Council in their economic case

Legal Hearings

  • Barkly Street P464/2023 VCAT – 2023, 2024
  • Clifton Avenue Leopold VCAT 2022
  • Burwood Highway, Community BCA – 2022
  • Maribyrnong C162 expert economic assessment Panel Hearing 2021
  • Stonnington Municipal Wide Development Contributions, Malvern Project Developments 2021
  • Bannockburn Growth Plan Industrial Lands Assessment VPA 2021
  • Cecil Place Prahran VCAT 2020
  • North East Link Expert Evidence: 2019 – Represented Manningham Council in their economic case
  • Western Ave V Hume CC VCAT 2019
  • Drysdale Bypass – Economic planning expert evidence, VicRoads 2018
  • 2330 Epping-Kilmore Rd Wallan VCAT 2018
  • 1A Adelaide St, Footscray VCAT – 2017
  • Calder Park Raceway Expert Evidence 2015

Legal Hearings WA

  • Midvale DR 388 / 2016 John Nominees v Presiding Member of Metro-East Joint development Assessment Panel – (WA) (2017)
  • The Village Bar Subiaco, Expert Evidence 2016
  • Goldrange & Anor v WAPC – Residential Compensation for freeway reservations 2013
  • Austin Cove Residential compensation expert evidence

Brian Haratsis's


Macroplan was engaged by Transport for NSW to prepare a highest and best use (HBU) assessment addressing several potential uses


Macroplan curated QV's retail offer in conjunction with the master planner’s and provided economic research in relation to the office
We are working closely with the City of Greater Geelong, the Department of Transport & Planning and Invest Victoria as
Macroplan was engaged to critically examine the development potential of an underutilised car park and surrounding site known as the
Macroplan was engaged by Transport for NSW to provide market research services in relation to the potential redevelopment of an
Macroplan was engaged by Transport for NSW to provide market research services in relation to the potential redevelopment of the
Macroplan were engaged by the Northern Territory Government to provide an assessment of Greater Darwin’s activity centres framework within the
Macroplan have been engaged by Housing Australia to prepare an outlook of housing demand, with a key focus on projections

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