Estella Zhang

Manager Urban Economics & Property Research


Estella is a motivated and experienced urban economist and property analyst with 15-years experience in the urban economics and property industry.

Estella is a Manager in the urban economics & property research team at Macroplan. With a Master’s degree in development and planning, she worked previously in research and consultancy at Savills and urban economics at AECOM in China. Since joining Macroplan in 2012, Estella has gained significant experience and further developed in-depth skills working across a diverse range of projects within the public and private sectors nationally.

Her background and work experience position her as a high-performing team leader and equip her with core skills including land use economic and planning, economic forecasting, property market analysis, supply and demand modelling, feasibility studies and strategic advisory. Her project experience spans residential, retirement living and aged care, commercial office, industrial, healthcare, childcare, tourism and short-stay accommodation. She has experience with large-scale mixed-use urban renewal projects, as well as emerging market sectors such as build to rent (BTR) and land lease communities (LLC).

Her clients include Federal, State and local governments, many of Australia’s prominent landowners, leading developers and major planning and infrastructure agencies.

Key Projects

Economics & Planning

  • Avalon Airport Property Development and Project Delivery Options (Avalon Airport)
  • La Trobe University Real Estate Advisory (Plenary Group)
  • La Trobe Health and Wellbeing Hub Analysis (La Trobe University)
  • University of Tasmania Sandy Bay and Newnham Campus Development Strategy (University of Tasmania)
  • Southern Region Industrial Land Assessment (DELWP)
  • Northern Maribyrnong Employment Opportunities Study (VPA)

Urban Renewal Projects

  • Epping Central Homemaker Centre (Aventus)
  • Doncaster Hill Precinct 1 (MGS)
  • Footscray Hospital Market Study (Capella)
  • Honeysuckle HQ (Quintessential/DOMA)

Residential / Social & Affordable Housing / BTR

  • Ringwood BTR Market Potential (CostaFox Developments)
  • ACT Public Housing Portfolio Strategy (ACT Community Services Directorate)
  • New Epping Social and Affordable Housing and Housing Diversity Assessment (Riverlee)

Economic Impact Assessment

  • New Epping Greenstar Communities Cost Benefit Analysis (Riverlee)
  • O’Herns Logistics Park Green Star Community Economic Assessment (Sandhurst Retail and Logistics)
  • Glen Junor Gisborne Triple Bottom Line Assessment (McCamley Investment Group)
  • Heatherton Sands Golf Course Economic Impact Assessment (Jasbe Group)
  • West Gate Tunnel Spoil Haulage & Disposal Impact Assessment (Boral)


  • Mayflower Retirement Village and Aged Care Facility Pricing and Feasibility Analysis (Mayflower)
  • Fishermans Bend Financial Modelling Peer Review (DELWP)
  • Adelaide Central Market Redevelopment Feasibility Analysis (Hames Sharley)
  • Melbourne University Campus 2 (University of Melbourne)

Expert Evidence / Business Case

  • Western Melbourne Group Precinct Business Case (Western Melbourne Group)
  • Submission to Planning for Melbourne’s Green Wedges and Agricultural Land – Planning, Land Supply and Economic

Estella Zhang's


We are working closely with the City of Greater Geelong, the Department of Transport & Planning and Invest Victoria as
Macroplan has been engaged by Riverlee to provide a series of services.
Macroplan has undertaken an economic and market assessment in the area and surrounding catchment.
The 504-bed new Footscray Hospital was the largest health infrastructure investment in Victoria and was a State-significant project located in
Macroplan was engaged by Plenary Group to support a Request for Proposal (RFP) submission as a development partner for the

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PH: (03) 9600 0500
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Sydney NSW 2000
PH: (02) 9221 5211

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PH: (07) 3221 8166

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