Our Services

Urban Economics
& Property Research

What do we do?

Whilst urban economics is a broad discipline, our team focuses on understanding the economic drivers of the Australian economy, including population growth, immigration, demographic change, interest rates and inflation, and how these elements influence outcomes across the property sector.

Urban Economics & Property Research

We have a deep understanding the drivers of population growth and household formation, which enables the preparation of forecasts across a range of market segments, on a small area basis.

The most significant drivers of population change include net overseas migration (NOM), net interstate migration (NIM) and natural causes such as births and deaths. 

We use this information, together with key socio-demographic indicators such as age, household type, income, wealth and labour force participation and journey to work (for example) to prepare forecasts for many market segments.

How do we add value for our clients

Property research focuses on measuring, interpreting and understanding historic, current and future drivers of demand, supply, pricing and market penetration across a variety of market segments. We specialise in the following:

We use ABS data including National Accounts input-output (IO) multipliers, to measure the economic and social impacts arising from a range of public and private investments, including both direct and indirect employment, expenditure and output multipliers, and the total value of a project for the economy in terms of jobs and output.
Including low, medium and high density dwellings, residential subdivisions, public housing, social and affordable housing, crisis accommodation, indigenous housing.
All forms of seniors living including land lease communities targeting 50+ cohorts, independent living units (retirement villages) and aged care facilities.

Including flexible, collaborative and coworking spaces in CBDs, CBD-
fringe, suburban and regional contexts.

Including all forms of serviced accommodation, luxury accommodation, pubs/clubs, taverns, caravan parks, cabins, villas, AirBnB and other short-stay offerings.
Including heavy industry, storage and warehousing & logistics, manufacturing, light industrial, business parks, high-tech manufacturing, dark-stores / last mile delivery.
Including libraries, aquatic facilities, council offices, community meeting rooms, sports & recreation, public realm.
Including early learning, long daycare and after school care.

Including private and public hospitals, teaching hospitals and a range of allied
healthcare services including dental, physiotherapy, chirotherapy, podiatry, osteopathy, etc.

Including land use analysis, commercial, economic and planning advice supporting the development of university campus master plans, which seamlessly integrate teaching and learning, a range of student services, student accommodation, retail, housing, entertainment and industry partnerships.

Delivering Outcomes

Our team has a deep understanding mechanisms involved in delivering outcomes across a variety of markets, including:

Macroplan Urban Economics & Property Research Team


Chief Operating Officer & General Manager Vic

General Manager Qld

Manager Urban Economics & Property Research

Senior Consultant

Contact The Leaders In Urban Economics & Property Research



Our team is currently engaged in a wide variety of projects nationally.

Macroplan have been engaged by Housing Australia to prepare an outlook of housing demand, with a key focus on projections

Contact Us

Level 12, 360 Elizabeth Street
Melbourne VIC 3000
PH: (03) 9600 0500
Level 10, 580 George Street
Sydney NSW 2000
PH: (02) 9221 5211

Level 54, 111 Eagle Street
Brisbane, QLD, 4000
PH: (07) 3221 8166

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