Data Analytics & GIS Mapping

Our Services

Data Analytics
& GIS Mapping

What do we do?

We work with landowners, property developers, architects, engineers, urban designers, town planners and policy makers to address complex challenges facing the property industry and related sectors. We do this by using geographical information systems (GIS) as spatial analysis and communication tools though an interactive online mapping service.

Our specialisations

Our team has a deep understanding mechanisms involved in delivering outcomes across these markets, including:

Geographical Information Systems (GIS) and mapping services
Geocoding to create visual data points
Proprietary retail database including tenants, sales performance, sizing and rents
Catchment mapping
Density mapping
Visual display of store networks and Store Network Analysis.
Travel-time analysis
Gap analysis
Supply / demand visualisation
MapCloud – interactive online mapping, search, location query and downloading capability

Geographical information systems
and spatial analysis

Our team focuses on the analytical insights and the opportunities driving the retail sector. The retail environment is undergoing structural changes, leading to significant implications for retail property. We provide quality advice to the property industry to inform decisions relating to the retail sector.

Spatial analysis use cases that can deliver new insights include:

Customers and demand for retail stores or centres considering current and planned competition.

The interrelationship between competing land uses, residential development, and demand for retail/commercial facilities

Transport infrastructure and the impact it may cause on demand for services activities

Demographic profile of an area and demand for aged care/retirement facilities

Residential land supply analysis based on purchasers in a region

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Helping clients gain deeper insights

We are increasingly using mobile device ping data sourced from NEAR Pinnacle to visually represent real-time customer visitation and densities in specific locations. This information allows real-time analysis and insights concerning daytime and evening hotspots and supports the definition of reliable retail catchments. All ping data is randomised on a granular level to protect individual privacy.

We have a variety of clients across the property spectrum, including developers, landlords, operators, and government. By leveraging our expertise across this wide client base Macroplan is able to help clients to fully understand the complex property sector and provide the right insights for each.

Our work covers freestanding retailers, local convenience centres, neighbourhood centres and larger regional centres, including those integrated with significant residential developments.